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Life Becomes Art

Eric Freeman

Axe Body Spray decided to market aggressively to guys who needed the most help getting girls. Then it worked too well, and their brand suffered because of it.

Category: The Plasma Spring

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One Response

  1. Kevin Hilke says:

    The thing that gets me about these Axe commercials is how flagrantly they say to gay men, “Our product is not for you.”

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