Television
Eric Freeman

So SCDP acts like they’re making a TV commercial to bankrupt the rival company, except they’re not, and Don brings a motorcycle into the office to show the commercial director, and the commercial director reports back to the rival company, and they make an ad, and the Japanese apparently don’t like it, but they do like Don because he’s handsome and honorable and doesn’t want to be part of their bake-off. Everything turns out great for SCDP in the end! Someone call up Ari Gold so they can hug it out!
Television
Eric Freeman

At the beginning of the fourth season, every character on Mad Men finds himself in a new situation, but with little indication that there has been substantive emotional change in their lives. As befits a show about advertising, the packaging is different, but it’s the same product.
Television
Eric Freeman

Conventional wisdom on Mad Men is that there are two sides of the main character: 1) Don, the smooth-talker who sleeps around and plays it cool, and 2) Dick, the defenseless country boy who shies away during confrontations and altogether seems weak. I reject the distinction.
Television
Darren Franich

Season 3 was about Destruction, but the quiet kind of destruction. We saw JFK die, an event which Weiner once claimed he didn’t feel like showing, because what was left to say? Well, Weiner managed to be the first person in years, maybe decades, to say something new about the JFK assassination: far from changing everything and spoiling everyone’s fun and destroying Camelot, it was the best thing to happen to the characters all season. It opened their eyes.
Television
Eric Freeman

There’s a risk of expecting too much from the fourth season — there are so many possibilities that whatever path Weiner ends up taking will be disappointing. I’ll leave the specific possibilities for later in the discussion. Right now, I just want to commend Matthew Weiner for taking the leap and recognizing that this show was in danger of becoming too static for its own good.